Perform technical site analysis, competitive/keyword research and link analysis on an ongoing basis.
Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
Manage planning and development of native and direct response advertising campaigns across Ad-words, Facebook across various ad networks including but not limited to Native Ads network.
Analyze Keywords and manage campaign targeting process across search tools.
Manage the analysis of all campaigns across all platforms in order to optimize campaign performance.
Understand the key measurement tools available.
Media buying, billing, and follow-ups.
Provide reports on purchases/expenses/invoices.
Keep track of media buying and its ROI.
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